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About Me

Lorraine Boothe

UX and UI Designer

Name:Lorraine Boothe

Address:London

Phone:07557383960

Email:lorraineboothe101@gmail.com

Website:lorraineboothe.co.uk

A highly experienced User Experience/Interface Designer and online professional with an outstanding track record of delivery of projects across multiple cultures and business sectors. Combining creative leadership with extensive experience in web and application design and front end development using tools for wireframing, prototyping, user testing and systems skills including Jquery, HTML, CSS, Sketch, Zeplin, Adobe Creative Suite (Photoshop, Illustrator, InDesign etc), Axure, Balsamiq and Marvelapp.

CV

Education

Interaction Design Foundation

Design Thinking

Conducting Usability Testing

Human Computer Interaction

User Centred Design

Information Visualisation

Babson College(Boston, USA)

Strategic Business Growth

BA Hons Degree

Business Studies with French

Ecole Superieure de Commerce (France)

Buisness Topics

Chartered Institute of Marketing

Journalism and Creative Writing

Writing and Editing for e-media

Employment

Nov 2019 - present

Markel Law

Senior UX/UI Designer - Contract

Contracted to increase the uptake in use of the online call booking facility, design new product journeys and redesign the members resources hub. Implementation and application of UX processes with a heavy emphasis on a user-centered design approach and Design Thinking.

Incremental changes applied to the call booking journey resulted in a 57% increase Oct-Nov 2019 in online call bookings, followed by an increase of 140% Dec-Jan and another increase of 300% Feb-March
Revolutionised the design process for faster turnaround of products from conception to launch
Established a regular user testing cycle for rapid continuous optimisation of both new and existing journeys
UI design

Jul 2018 - Sep 2019

Direct Line Group

Digital UX Designer - Contract

UX and UI redesigns and optimisation of heavy traffic and revenue generating assets across Privilege, Churchill and Direct Line

UX and UI redesigns and optimisation of heavy traffic and revenue generating assets across Privilege, Churchill, Direct Line, VW, Audi, Skoda and SEAT
62% increase in self-service for motor amends and 52% increase in online motor renewals
Design of the virtual assistant module for Privilege and Churchill
Collaborative working
Ideation, prototyping and usability testing

Aug 2017 - May 2018

Department of Health

Digital UX Designer - Contract

UX lead in strategy, research and redesign of the most used health tool on the NHS Choices website, the BMI tool receives on average 900k completed uses a month.

Successfully outlined the process, strategy and approach for the project
Implemented a highly effective remote collaboration process which dramatically sped up the design process
Stakeholder engagement, presentations and management
Lead in the discovery phase – research, research audit, insights and recommendations
Creation and delivery of UX deliverables within the agreed timeframes
Collaborative working through workshops
Ideation, prototyping and usability testing
Direction on adhering to the GDS design standards
Development

Jul 2016 - Jun 2017

KAMET/AXA

Senior UX - CONTRACT

Lead UX for fixter.co.uk, a start-up company under Kamet. Kamet is an insurtech startup studio whose objective is to build disruptive companies from the ground up. Kamet are backed by AXA Insurance.

Prototype design of native iOS and Android customer facing apps
Established the UX for the customer facing website
Pixel perfect UI design and definition of interactions for the web app
Devised and lead various research workshops
Communicating UX conventions including ideation, user flows, sketching and usability testing
Working under the Agile framework (Jira, confluence, trello, storiez on board)

Mar 2016 - Jun 2016

BIGLIGHT/SPECSAVERS

Lead UX - CONTRACT

Lead UX on the Specsavers account. Specsavers Optical Group Ltd is an optical retail chain, operating globally, which offers optician services and products. The company had a total turnover of £1 .7 billion in 2012

Ensuring that a user centered approach be applied to the creation of the online booking system for the UK and Ireland
Working with stakeholders to understand business goals, store requirements and customer needs
In-depth customer research to gather new insight and validate existing knowledge or assumptions
Production of problem-to-solution concepts using ideation workshops sketching, wireframes, mockups and prototypes
Using an iterative approach that included user testing to facilitate evidence-based design

May 2015 - Feb 2016

TCC

Senior UX Designer - CONTRACT

Established in 1907, TCC provides holidays and insurance services for circa.1 m members.
The improvement of user journeys through three key products – Overseas Travel Search and Book, Overseas Travel Insurance and Vehicle Insurance

Aug 2010 - May 2015

CBRE

UX Designer

Commercial Real Estate, Finance and Investment

Delivery of projects through the Management of direct reports
Coordination of content and maintenance for 56 Corporate sites and the intranet across EMEA
Design of cross platform, native and hybrid applications following standard design process – defining the problem, research, creating user personas, Information architecture, wireframing, prototyping, user testing etc.
Build and Management of client sites created to facilitate the closure of sensitive, time-critical multi-million pound deals. Clients include Goldman Sachs,
Amex, M&G, Cemex UK, DHL, Scottish Water
Implement and drive new processes geared towards the improvement of departmental and business efficiency
Advice to the business and client training

Jul 2009 - Jul 2010

JACQUES VERT PLC – ECOMMERCE

Jacques Vert Group Limited is one of the leading British Fashion Houses with over 470 outlets in the UK, Europe and North America and has a strong online presence across all of its brands. Jacques Vert experienced a 200% increase in

Management of the team responsible for the weekly delivery of design creative for homepages, banner ads, landing pages, style guides, affiliate animated gifts, and emails across four brands: www.p|anet.co.uk, www.precis.co.uk, www.windsmoor.co.uk, www.jacques-vert.co.uk while having a revenue driving and customer focused influence on published content
Responsible for leading the launch of two new brands and the brand identity — All About Coats and Just Last Season.

May 2015 - Mar 2016

GE MONEY

Web Designer/Developer

GE Europe has annual revenues of €23.85 billion, GE Money is part of the GE Capital operating division of General Electric. The division has 130 million global customers and offers a range of financial products, including private label credit cards, personal loans and bank cards.

2001 - 2006